About Us
Automations Academy
Automation Academy is a leading business automation company with a mission to teach automation and make automation help every business grow.
We have 7 years of experience, over 1,000 students, and 600 automation projects.
Whether you’re just starting to become an expert or looking to scale your business, we’re here to guide you every step of the way!
So, I'm Sagi Shani.
Happily married to Mor and father to Pele and Peer.
I don’t know about you, but I stumbled into the world of automation entirely by chance.
(Though they say there’s no such thing as coincidences.)
After working as a freelancer for five years at a large and successful personal and business development agency
and gaining hundreds of hours of experience in marketing and sales, I decided to open
an online store for nutritional supplements.
My “problem” was that the product was excellent, and the marketing… even better.
This led to a sales explosion, leaving me with no choice but to figure out how to automate my business processes as much as possible.
That was back in 2017 when I discovered that anyone without a chatbot wastes unnecessary time.
A business can’t run efficiently without a CRM, and a CEO dashboard is the most critical tool in a business.
Within a few short months, I turned my business into a finely tuned sales machine that didn’t need me as much and ran perfectly even while traveling with my wife.
I fell so in love with the world of automation that I started doing automation projects for clients.
Within a year and a half, I sold my supplement business and began working exclusively on automation… and I still do today.
At the start of the COVID pandemic, I launched “Automation School” and began teaching automation.
I’ve taught over 1200 students, and I hope to get you hooked on automation just as much as I am. 😉
I am Shirley Fass.
A year and a half ago, I found myself at a crossroads.
Despite running a successful digital marketing business, I was overwhelmed with work—long hours, endless tasks, and no clear path to scaling without burning out.
I was exhausted, tired, and snappy, which led me to look for a way out. One of my colleagues recommended that I learn automation, and that’s how I met Sagi. I
signed up for one of his courses and fell in love. It was like taking one bite of cake and instantly eating the whole cake.
Since then, I have gotten to know Sagi and the automation world and become part of Sagi’s mission to incorporate automation in business to take the chaos—manual processes, missed leads, wasted hours—and turn it into streamlined, automated systems that actually make life easier.
Beyond work, I’ve been married for 20 years and have three amazing boys who keep me on my toes.
If there’s one thing I’ve learned, it’s that life moves fast, and the right systems can give you back time, freedom, and peace of mind.
The Automation Academy Team
Heli Pe’er
Head Instructor
After building a sought-after automation agency from the ground up, with three project managers and clients lining up, I managed to convince her to come and teach at Automation School.
Chali generously shares her knowledge and experience, and there’s so much to learn from her!
Uri Pollak
Teaching Assistant
Ori is a former event photographer who became addicted to automation.
He no longer spends his evenings photographing weddings but rather cracking complex processes, helping students in the course, and, most importantly, sending new clients off with a smile after yet another successful project!
Rotem Mandel
Student Success Manager
With a big smile and great energy, Rotem ensures that every student feels at home, makes progress, and succeeds! She’s here to answer any question and is always happy to help and enhance the learning experience.
In her previous role, she managed an outsourcing office for businesses until she realized everything could be automated—and since then, she’s been with us, efficiently handling tasks and teaching others how to do it with ease!
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